Stumbling Giant: R. J. Reynolds in the 1980s
Abstract
To understand the market position of R. J. Reynolds in 1990 and recognize the challenges facing the company in light of its recent history.
Keywords
Citation
Derry, R. and Waikar, S. (2017), "Stumbling Giant: R. J. Reynolds in the 1980s", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000322
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:Kellogg School of Management
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