Steve & Barry's: To Save or Not To Save?

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


This case presents an initially successful firm whose product positioning, marketing, financial, organizational, and operations strategies are highly complementary. In analyzing the case, students will identify how the complementarities broke down during the firm's growth phase, ultimately precipitating its downfall. The diagnosis may reveal elements of the firm's strategy that are worth saving, or suggest related opportunities for profitability using a similar business model and approach.



Mazzeo, M., Shwayder, A. and Waikar, S. (2017), "Steve & Barry's: To Save or Not To Save?", Kellogg School of Management Cases.

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