Starbucks: A Story of Growth

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Understand how strategy needs to be adapted to new contexts. Understand how to manage tradeoffs involved in growth. Be able to identify possible threats to competitive advantage as a result of growth.

Keywords

Citation

Garthwaite, C., Busse, M., Brown, J. and Merkley, G. (2017), "Starbucks: A Story of Growth", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000317

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Kellogg School of Management

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