Starbucks: A Story of Growth

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Understand how strategy needs to be adapted to new contexts. Understand how to manage tradeoffs involved in growth. Be able to identify possible threats to competitive advantage as a result of growth.



Garthwaite, C., Busse, M., Brown, J. and Merkley, G. (2017), "Starbucks: A Story of Growth", Kellogg School of Management Cases.

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