Spiegel Online

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


The objective is to make students aware of the applicability of Monte Carlo simulation to the analysis of complex business plans. Students should learn how to explicitly account for uncertain inputs in a business plan, how to assess the impact of uncertainty on the bottom line via Monte Carlo simulation, and how to communicate the results of their analysis to high-level decision makers.



Schmedders, K. and Rott, A. (2017), "Spiegel Online", Kellogg School of Management Cases.

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Kellogg School of Management

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