Students will examine the infrastructure, customer offerings, and competitive landscape for Seimens Medical Solutions, as well as evaluate three potential organizational models (transient solutions, solutions streamlined enterprise, and adaptive solutions) to determine which represents the ideal structure for SMS. They will be able to identify the role of leadership in the organization, recommend how SMS should prepare for this change, and recommend how it would measure the transformation's success.
Sawhney, M., Balakrishnan, S., Balali, M., Gould, B., Stark, S. and Xu, L. (2017), "Siemens Medical Solutions: Creating a Customer-Focused Organization for Solutions Marketing", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000305Download as .RIS
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