Siemens Medical Solutions: Creating a Customer-Focused Organization for Solutions Marketing

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Students will examine the infrastructure, customer offerings, and competitive landscape for Seimens Medical Solutions, as well as evaluate three potential organizational models (transient solutions, solutions streamlined enterprise, and adaptive solutions) to determine which represents the ideal structure for SMS. They will be able to identify the role of leadership in the organization, recommend how SMS should prepare for this change, and recommend how it would measure the transformation's success.

Keywords

Citation

Sawhney, M., Balakrishnan, S., Balali, M., Gould, B., Stark, S. and Xu, L. (2017), "Siemens Medical Solutions: Creating a Customer-Focused Organization for Solutions Marketing", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000305

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Kellogg School of Management

Copyright © 2007, The Kellogg School of Management at Northwestern University

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