TY  - JOUR
AB  - Radio broadcasting is characterized by diffused taste for programming and highly fragmented supply of content. Satellite radio is a major technological breakthrough that promises to reshape this industry by, among other things, satisfying a greater diversity in tastes and promoting greater variety in content provision. A major issue is that the economies of scale are such that it is unlikely more than a few (currently, just two) providers can operate in this market due to the considerable infrastructure and content costs.To study the industry structure (demand and cost analysis), analyze customer acquisition strategies and the resulting lock-in of customers, and the aggressive bidding for content that takes place in this industry.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000294
UR  - https://doi.org/10.1108/case.kellogg.2016.000294
AU  - Al-Najjar Nabil
AU  - Desai Darshan
AU  - Hallaway Steve
PY  - 2017
Y1  - 2017/01/01
TI  - Satellite Radio: An Industry Case Study
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 13
Y2  - 2024/04/20
ER  -