Sara Lee: A Tale of Another Turnaround

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

(1) Learn to identify a specific challenging moment when reading and analyzing a turnaround plan; (2) address the implementation problems of an early stage turnaround and discuss exit options; (3) evaluate when a change of long-held beliefs and decades-long strategy by a company is warranted; (4) evaluate Sara Lee's marketing strategies in light of the disappointed retail and wholesale customers; and (5) show the similarities in traits between turnaround managers and high-growth entrepreneurs.

Keywords

Citation

Shein, J. and Yamada, L. (2017), "Sara Lee: A Tale of Another Turnaround", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000293

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Kellogg School of Management

Copyright © 2008, The Kellogg School of Management at Northwestern University

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