Samsung Electronics: Analyzing Qualitative Complaint Data

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

The case reinforces the importance of approaching problem solving in a methodical and data-driven manner and demonstrates the power of visual (vs. table-driven) tools.

Keywords

Citation

Boepple, J. (2017), "Samsung Electronics: Analyzing Qualitative Complaint Data", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000291

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Publisher

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Kellogg School of Management

Copyright © 2013, The Kellogg School of Management at Northwestern University

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