TY  - JOUR
AB  - Chris Barnett, director of global business solutions for Rand McNally, was deliberating how Rand McNally should respond to the emergence of wireless technologies for its traditional business of providing static maps and route-planning services. As maps became electronic, interactive, mobile, and enhanced with value-added features, Rand McNally's mapping business was gravely threatened. The opportunities for Rand McNally weren't obvious, and the pace at which wireless technology would disrupt its traditional business was also unclear. Barnett was considering three opportunities: syndicate Rand McNally's brand and mapping content to popular Web sites, become a provider of value-added services to businesses, or focus on automobile manufacturers and try to forge relationships for providing in-car mapping services.To discuss organizational design, potential responses to disruptive technologies, and market opportunity analysis in order to identify the kind of technology, organizational, and sales force restructuring required to align Rand McNally's organization with the new environment.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000276
UR  - https://doi.org/10.1108/case.kellogg.2016.000276
AU  - Sawhney Mohanbir
AU  - Cooley Ben
AU  - Crouse Jeff
AU  - Dougan James
AU  - Johnson Jh
AU  - Johnson John
AU  - Venkataraman Kumar
AU  - Zhang Shun
AU  - Malkin Andrew
PY  - 2017
Y1  - 2017/01/01
TI  - Rand McNally: Navigating the Wireless Landscape
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 23
Y2  - 2024/05/11
ER  -