To discuss organizational design, potential responses to disruptive technologies, and market opportunity analysis in order to identify the kind of technology, organizational, and sales force restructuring required to align Rand McNally's organization with the new environment.



Sawhney, M., Cooley, B., Crouse, J., Dougan, J., Johnson, J., Johnson, J., Venkataraman, K., Zhang, S. and Malkin, A. (2017), "Rand McNally: Navigating the Wireless Landscape", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000276

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