R. J. Reynolds's Dakota Cigarette (A2): Designed for Young Women

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


To evaluate the strategic opportunities of a health advocacy organization; assess the crisis management actions of a corporation marketing controversial products; examine the threats and opportunities created by anonymous whistleblowing; and consider the changing social attitudes about marketing and promotion of harmful products.



Derry, R. and Waikar, S. (2017), "R. J. Reynolds's Dakota Cigarette (A2): Designed for Young Women", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000274

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