R. J. Reynolds's Dakota Cigarette (A1): Designed for Young Women

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To evaluate the strategic opportunities of a health advocacy organization; assess the crisis management actions of a corporation marketing controversial products; examine the threats and opportunities created by anonymous whistle blowing; and consider the changing social attitudes about marketing and promotion of harmful products.

Keywords

Citation

Derry, R. and Waikar, S. (2017), "R. J. Reynolds's Dakota Cigarette (A1): Designed for Young Women", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000273

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Kellogg School of Management

Copyright © 2006, The Kellogg School of Management at Northwestern University

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