Quaker Oats's Oatmeal Division

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


To analyze a mature product category within the context of its competition and consumer trends, and apply several aspects of brand management and marketing strategy to maintain market share in the face of changing consumer preferences and intense competition.



Nordhielm, C. and Hall, G. (2017), "Quaker Oats's Oatmeal Division", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000268

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