PTC: Launching an Entirely New Product Platform

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


The PTC case illustrates what it means to build a new business within the context of an existing, successful firm. It can also be used to explore what it takes to accomplish a successful new product launch for a substantially new product platform. Sales and channel strategy also figures prominently in the case.



Wolcott, R. (2017), "PTC: Launching an Entirely New Product Platform", Kellogg School of Management Cases.

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