TY - JOUR AB - Describes the history of the tobacco industry and its emergence as an extremely effective marketer and non-market strategist. After years of success, both publicly and politically, the leaders of the tobacco industry are faced with mounting political pressure and the financial threat of litigation from class-action lawsuits. The leaders face an industry-wide strategic decision of whether to acquiesce to government demands in exchange for immunity, focus on judicial success, or develop a new course of action.To evaluate the formulation and implementation of non-market strategies in the context of regulatory, legislative, and legal institutions. To understand how various aspects of the non-market environment interact and how these environments not only change over time, but change market competition within an industry. Further, to formulate and decide between firm-specific and industry-wide strategies. Finally, to appreciate and reflect upon the potential conflict between non-market strategies and ethical concerns. VL - IS - SN - 2474-6568 DO - 10.1108/case.kellogg.2016.000262 UR - https://doi.org/10.1108/case.kellogg.2016.000262 AU - Diermeier Daniel AU - Thaker Shail PY - 2017 Y1 - 2017/01/01 TI - The Politics of Tobacco Control: A History of the U.S. Tobacco Industry T2 - Kellogg School of Management Cases PB - Kellogg School of Management SP - 1 EP - 21 Y2 - 2024/03/28 ER -