The Politics of Tobacco Control: A History of the U.S. Tobacco Industry
Publication date: 20 January 2017
Abstract
Describes the history of the tobacco industry and its emergence as an extremely effective marketer and non-market strategist. After years of success, both publicly and politically, the leaders of the tobacco industry are faced with mounting political pressure and the financial threat of litigation from class-action lawsuits. The leaders face an industry-wide strategic decision of whether to acquiesce to government demands in exchange for immunity, focus on judicial success, or develop a new course of action.
To evaluate the formulation and implementation of non-market strategies in the context of regulatory, legislative, and legal institutions. To understand how various aspects of the non-market environment interact and how these environments not only change over time, but change market competition within an industry. Further, to formulate and decide between firm-specific and industry-wide strategies. Finally, to appreciate and reflect upon the potential conflict between non-market strategies and ethical concerns.
Keywords
Citation
Diermeier, D. and Thaker, S. (2017), "The Politics of Tobacco Control: A History of the U.S. Tobacco Industry", . https://doi.org/10.1108/case.kellogg.2016.000262
Publisher
:Kellogg School of Management
Copyright © 2006, The Kellogg School of Management at Northwestern University