Pepita Disco PPM: Margins and Elasticity

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


After completing the exercise, students should be able to:

  1. Calculate and explain changes in net margin

  2. Calculate price and volume changes for a given price elasticity



Hennessy, J. and Meagher, E. (2017), "Pepita Disco PPM: Margins and Elasticity", Kellogg School of Management Cases.

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