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Pedigree Growth Strategy (A)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

The case examines the common challenge of building a very well-established business, and can be used to teach established business growth strategy, advertising, and cause marketing.

Keywords

Citation

Calkins, T. and Deming, A. (2017), "Pedigree Growth Strategy (A)", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000255

Publisher

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Kellogg School of Management

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