Pedigree Growth Strategy (A)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


The case examines the common challenge of building a very well-established business, and can be used to teach established business growth strategy, advertising, and cause marketing.



Calkins, T. and Deming, A. (2017), "Pedigree Growth Strategy (A)", Kellogg School of Management Cases.

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