Old Spice: Revitalizing Glacial Falls

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


The case gives students the valuable experience of making a positioning choice and supporting the rationale for the positioning chosen. Specifically, it can be used to discuss:



Rucker, D. and Dubois, D. (2017), "Old Spice: Revitalizing Glacial Falls", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000241

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Kellogg School of Management

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