Northlands Ledger (B): Bringing Customer Focus to a Newspaper

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Provide a realistic example of leading and managing change with successful transformation of a previously failing company while simultaneously illustrating key dimensions of implementation of strategy.



Dewar, R. (2017), "Northlands Ledger (B): Bringing Customer Focus to a Newspaper", Kellogg School of Management Cases.

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