Nintendo Co., Inc.
Publication date: 20 January 2017
Abstract
Describes Nintendo's rise to dominance in the home video game industry in the late 1980s. Then presents the challenges Nintendo faced in 1990 as 16-bit processors entered the market against the 8-bit Nintendo Entertainment System.
Keywords
Citation
Satterthwaite, M. and Pfeffer, J.-L. (2017), "Nintendo Co., Inc.", . https://doi.org/10.1108/case.kellogg.2016.000234
Publisher
:Kellogg School of Management
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