Myriad (A): Breast Cancer Testing in Britain

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Describes Myriad Genetics and its struggle to secure exclusive testing services for the BRCA gene. After Myriad obtained licensing rights and dissolved its U.S. competition, it turned its focus to Europe, specifically the United Kingdom. The U.K. National Health Service had made genetic testing available to the public and Myriad had to decide which course of action would be most effective in stopping British BRCA genetic testing and expanding Myriad's own service to this new market.

Keywords

Citation

Diermeier, D. and Parthasarathy, S. (2017), "Myriad (A): Breast Cancer Testing in Britain", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000225

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Kellogg School of Management

Copyright © 2004, The Kellogg School of Management at Northwestern University

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