Movie Rental Business: Blockbuster, Netflix, and Redbox

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


The objective of this case is to discuss how different business models and supply chain structures impact the financials of the firms in the DVD rental business. In particular, the goal is to convey that the characteristics of the movie (recent/big hit or old/eclectic) affect whether it is best rented from a centralized or decentralized model. In addition, as streaming gains market share, the impact will be different for movie types and business models.



Chopra, S. and Veeraiyan, M. (2017), "Movie Rental Business: Blockbuster, Netflix, and Redbox", Kellogg School of Management Cases.

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