Motorola in the Wireless Handset Market

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


To illustrate incumbents' puzzling inertia toward initiating and participating in disruptive technologies.



Al-Najjar, N. and Besanko, D. (2017), "Motorola in the Wireless Handset Market", Kellogg School of Management Cases.

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Kellogg School of Management

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