Mobile Telecommunications: Two Entrepreneurs Enter Africa

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


  • Identify key challenges to successful entrepreneurship in emerging markets

  • Evaluate government officials or competitors that might trigger regulatory obstacles or hold-up problems

  • Evaluate potential allies that can help avoid these problems

  • Assess strategies to avoid paying bribes

  • Understand the importance of incentive alignment in directing investment success, even in the face of difficult challenges

  • Identify and appraise the strategic value of partnerships with development agencie



Jones, B. and Campbell, D. (2017), "Mobile Telecommunications: Two Entrepreneurs Enter Africa", Kellogg School of Management Cases.

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