To sensitize students to the challenges in linking mission metrics of a nonprofit organization to its operational performance measures.



Deo, S., Smilowitz, K., Asvatanakul, T., Scheinesson, J., Stuewer, K., Kim, J. and Samuelson, S. (2017), "Mobile C.A.R.E.", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000214

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