Meteor Solutions: Measuring the Value of Social Media Marketing

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


How to measure the value and fully leverage social media marketing including key success factors, challenges, metrics and implications for future campaigns and other industries.



Jeffery, M., Kleinhaus, Z., Ling, T., Matsuyama, I., Nguyen-Trung, T. and Suzuki, K. (2017), "Meteor Solutions: Measuring the Value of Social Media Marketing", Kellogg School of Management Cases.

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