How to measure the value and fully leverage social media marketing including key success factors, challenges, metrics and implications for future campaigns and other industries.
Jeffery, M., Kleinhaus, Z., Ling, T., Matsuyama, I., Nguyen-Trung, T. and Suzuki, K. (2017), "Meteor Solutions: Measuring the Value of Social Media Marketing", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000207Download as .RIS
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