Meteor Solutions: Measuring the Value of Social Media Marketing

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

How to measure the value and fully leverage social media marketing including key success factors, challenges, metrics and implications for future campaigns and other industries.

Keywords

Citation

Jeffery, M., Kleinhaus, Z., Ling, T., Matsuyama, I., Nguyen-Trung, T. and Suzuki, K. (2017), "Meteor Solutions: Measuring the Value of Social Media Marketing", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000207

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Kellogg School of Management

Copyright © 2011, The Kellogg School of Management at Northwestern University

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