Mercedes and the Moose Test (A)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

(A) Case:

  • Understand the strategic and reputational nature of crises

  • Recognize the challenges of managing a crisis

  • Learn the requirements for building trust in a crisis

(B) Case:
  • Understand the challenges of managing a crisis that is not the company's fault

  • Identify the strategic business problem in a crisis

  • Understand the media landscape and its impact on crisis management

Keywords

Citation

Diermeier, D. (2017), "Mercedes and the Moose Test (A)", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000202

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Publisher

:

Kellogg School of Management

Copyright © 2003, The Kellogg School of Management at Northwestern University

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