TY  - JOUR
AB  - Examines the launch of FluMist, the first significant innovation in influenza vaccines in over 50 years. The head of sales and marketing for MedImmune is working through the launch plan for FluMist. In particular, he is struggling with the question of how best to position FluMist. To determine the correct positioning, he has to consider business objectives, competitive set, differentiation, and pricing.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000200
UR  - https://doi.org/10.1108/case.kellogg.2016.000200
AU  - Calkins Timothy
AU  - Changrani Rajnish
PY  - 2017
Y1  - 2017/01/01
TI  - MedImmune: FluMist Introduction
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 4
Y2  - 2024/04/19
ER  -