MDCM, Inc. (A): IT Strategy Synchronization

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


The objective of the case is to have students analyze a firm's strategy and define the IT objectives for the firm. A key takeaway is that IT objectives should be systematically linked to corporate strategy. Students learn a framework and process for aligning IT objectives with business strategy. The framework consists of mapping corporate strategy to business objectives, to overall IT strategy, and finally mapping to specific IT objectives.



Jeffery, M., Norton, J. and Yung, D. (2017), "MDCM, Inc. (A): IT Strategy Synchronization", Kellogg School of Management Cases.

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