TY  - JOUR
AB  - Winner of the 2014 EFMD competition for best case on Indian Management Issues and Opportunities.After a highly successful third round of funding in 2012, Gaurav Jain, founder of quick service restaurant chain Mast Kalandar, was looking to expand. In addition to opening new stores in other cities, Jain was also hoping to increase the profitability of his existing stores in Bangalore, Hyderabad, Chennai, and Pune. He needed to fully understand the financials of his current operations and identify the key drivers of success at the stores, at both the city and corporate levels. With this understanding, he would be able to evaluate how best to improve the performance of existing outlets and to choose an entry strategy for new cities. Students are asked to develop a financial model for outlets and use it to compare different growth strategies.After analyzing this case, students will be able to:Assess the strategic and operational tradeoffs being made by the CEO of a company in a growing foodservice sector of an emerging market as he establishes and grows his enterpriseBuild a financial model for outlet operations that identifies key drivers of performance and allows for a comparison between different growth strategiesStrategically prioritize growth opportunities for a company in response to an influx of new capita
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IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000193
UR  - https://doi.org/10.1108/case.kellogg.2016.000193
AU  - Chopra Sunil
AU  - Arni Sudhir
AU  - Tan Jacqueline
AU  - Trakhtenberg Ilya
PY  - 2017
Y1  - 2017/01/01
TI  - Mast Kalandar: Prioritizing Growth Opportunities
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 17
Y2  - 2024/04/25
ER  -