Maru Batting Center: Customer Lifetime Value

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

After completing the exercise, students should be able to:

  • Calculate customer acquisition cost

  • Determine customer break-even

  • Calculate and explain customer lifetime value

Keywords

Citation

Hennessy, J. and Meagher, E. (2017), "Maru Batting Center: Customer Lifetime Value", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000191

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Publisher

:

Kellogg School of Management

Copyright © 2012, The Kellogg School of Management at Northwestern University

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