Marketing the Nissan Micra and Tata Nano Using Social Media

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

After analyzing the case, students will be able to:

  • Align and design social media campaigns against a brand positioning

  • Set clear consumer attitude or behavioral and strategic brand objectives for social media offerings

  • Use objectives established in advance to create performance metrics for social media programs

Keywords

Citation

Tybout, A. and Fahey, N. (2017), "Marketing the Nissan Micra and Tata Nano Using Social Media", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000190

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Publisher

:

Kellogg School of Management

Copyright © 2013, The Kellogg School of Management at Northwestern University

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