Leclerc: The Growth Challenge

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


The case can be used to examine three areas: growth strategy for established businesses, non-market strategy, and marketing planning. It provides an interesting look at the French retail industry and highlights the role of government regulations in shaping the competitive playing field.



Calkins, T. and Dangles, J. (2017), "Leclerc: The Growth Challenge", Kellogg School of Management Cases.

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