Kindle Fire: Amazon's Heated Battle for the Tablet Market

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

  • Position and define target segments for a new product relative to competition as well as to a company's own products

  • Articulate a competitor's strategy and how to compete against an incumbent with a disruptive business model and a differentiated position

  • Discuss selling an experience (as opposed to a product or device) and how to create a differentiated service experience

  • Determine pricing, analyze business model, and calculate revenue/profit for a technology product

Keywords

Citation

Sawhney, M., Owens, J. and Goodman, P. (2017), "Kindle Fire: Amazon's Heated Battle for the Tablet Market", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000175

Download as .RIS

Publisher

:

Kellogg School of Management

Copyright © 2014, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.