Key State Blue Cross and Blue Shield Plan: A Strategy for Winning in the Market through Customer-Focused Service

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To better understand the challenges involved in a successful health insurance company to cope with a rapidly changing and unpredictable environment; to formulate a new strategy and a new organizational design to accomplish this adaptation.

Keywords

Citation

Dewar, R. (2017), "Key State Blue Cross and Blue Shield Plan: A Strategy for Winning in the Market through Customer-Focused Service", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000174

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Kellogg School of Management

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