Evaluate whether or not, and how, to keep a business founded and run by entrepreneurs as a family business into the sibling generation. Explore “escalation of commitment” and how it influences decisions to keep the business in the family or not.
Ward, J. and Zsolnay, C. (2017), "Keddeg Company (C): March–December 2008: From Go-Go Succession to Non-Family Sale", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000171Download as .RIS
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