Keddeg Company (A): Succession to the Next Generation of Small Business

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Evaluate whether or not, and how, to keep a business founded and run by entrepreneurs as a family business into the sibling generation. Explore “escalation of commitment” and how it influences decisions to keep the business in the family or not.



Ward, J. and Zsolnay, C. (2017), "Keddeg Company (A): Succession to the Next Generation of Small Business", Kellogg School of Management Cases.

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