Jonathan Miller: Custom Energy Bar Entrepreneur Pitches Sharks

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Students several aspects of raising capital, including raising equity and debt capital. Students need to learn to know as much or more about fundraising as the professionals who provide the capital-in fact, entrepreneurs have to understand the interaction among combinations of capital within their enterprise-whether debt and/or equity in different combinations. Often, teaching about equity relates to teaching how venture capital investment professionals look at deploying funds. Receiving equity into the entrepreneurial firm has much different attributes and issues. Teaching about debt often occurs at much higher volumes in typical MBA courses; this entrepreneurial debt must occur at a much smaller dollar value. This protagonist, Jonathan Miller, has exceptional preparation habits, which teaches students the value of the skills to prepare themselves and their businesses for investment.


Shein, J., Bell, M. and Whitaker, S. (2017), "Jonathan Miller: Custom Energy Bar Entrepreneur Pitches Sharks", Kellogg School of Management Cases.

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