TY  - JOUR
AB  - The spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many talented Motorola executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps, which led to Iridium's bankruptcy in August 1999.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000165
UR  - https://doi.org/10.1108/case.kellogg.2016.000165
AU  - Schieffer Robert
AU  - Chen Min
PY  - 2017
Y1  - 2017/01/01
TI  - Iridium Global Satellite Phone System: Lost in Space?
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 16
Y2  - 2024/05/08
ER  -