Iridium Global Satellite Phone System: Lost in Space?

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

The spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many talented Motorola executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps, which led to Iridium's bankruptcy in August 1999.

Keywords

Citation

Schieffer, R. and Chen, M. (2017), "Iridium Global Satellite Phone System: Lost in Space?", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000165

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Kellogg School of Management

Copyright © 2005, The Kellogg School of Management at Northwestern University

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