Invisalign: Orthodontics Unwired

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To examine distribution channel issues as well as the marketing mix for a new product introduction.

Keywords

Citation

Coughlan, A., Hennessy, J., Najjar, A., Auyang, E., Batanghari, W. and Cartwright, C. (2017), "Invisalign: Orthodontics Unwired", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000162

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Kellogg School of Management

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