Innovation at One Acre Fund: Seeing the Forest for the Trees

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


After reading and analyzing the case, students will be able to:

  • Articulate the importance of understanding the user's needs and perspective throughout the innovation process

  • Identify key factors for a successful product launch into an existing channel

  • Employ an assessment framework to analyze the viability of a potential innovation

  • Design a test pilot for evaluating the launch of new innovations within an organization



Jones, J. and Augustine, G. (2017), "Innovation at One Acre Fund: Seeing the Forest for the Trees", Kellogg School of Management Cases.

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