To use the data to generate a model-based forecast and to reconcile the model-based forecast with the manager's forecast. Requires sophisticated spreadsheet modeling and the application of advanced forecasting techniques.
Sawhney, M., Damkroger, L., McGuirk, G., Milbratz, J. and Rountree, J. (2017), "Illinois Superconductor Corp.: Forecasting Demand for Superconducting Filters", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000156Download as .RIS
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