TY  - JOUR
AB  - HP sells configure-to-order products. With millions of part combinations going into an order, the challenge is deciding which parts to keep in the portfolio to balance costs with revenues. The case explains how one would approach this problem before product introduction, but focuses on managing the existing portfolio.Students will develop a systematic, data-driven approach to decide on the best product portfolio to sell for a configure-to-order business. Which SKUs are candidates for a “global core” product offering? For an extended offering? For elimination?
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000154
UR  - https://doi.org/10.1108/case.kellogg.2016.000154
AU  - Allon Gad
AU  - Van Mieghem Jan
AU  - Kolesov Ilya
PY  - 2017
Y1  - 2017/01/01
TI  - HP Product Variety Management
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 7
Y2  - 2024/04/25
ER  -