HP Product Variety Management

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Students will develop a systematic, data-driven approach to decide on the best product portfolio to sell for a configure-to-order business. Which SKUs are candidates for a “global core” product offering? For an extended offering? For elimination?

Keywords

Citation

Allon, G., Van Mieghem, J. and Kolesov, I. (2017), "HP Product Variety Management", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000154

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Kellogg School of Management

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