HP Product Variety Management

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Students will develop a systematic, data-driven approach to decide on the best product portfolio to sell for a configure-to-order business. Which SKUs are candidates for a “global core” product offering? For an extended offering? For elimination?



Allon, G., Van Mieghem, J. and Kolesov, I. (2017), "HP Product Variety Management", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000154

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