Google and the Government of China: A Case Study in Cross-Cultural Negotiations

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


To learn how to analyze a negotiation from the perspective of each party when one is a government and the other a private-sector organization; a subpoint here is the difference between short-term and longer-term interests. To address the difficulties of balancing business ethics and financial objectives; an important point here is to address what it means to be ethical in a for-profit business environment. To understand the long-term effects of short-term actions.



Grogan, C. and Brett, J. (2017), "Google and the Government of China: A Case Study in Cross-Cultural Negotiations", Kellogg School of Management Cases.

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