Good Capital and Better World Books (B): A Better World for Investing

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


To expose students to both the investor and investee perspectives in social venture capital (SVC) deal ensuring they understand the criteria that must be considered when evaluating a potential investment in a for-profit social enterprise (investor perspective) and know what questions to ask both the investor and your organization before accepting an equity investment (investee perspective). To emphasize the importance of structuring a deal so that the social/environmental mission of a portfolio company is preserved upon exit.



Jones, J., Yee, J. and Selke, W. (2017), "Good Capital and Better World Books (B): A Better World for Investing", Kellogg School of Management Cases.

Download as .RIS



Kellogg School of Management

Copyright © 2010, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.