Gil Mandelzis and Traiana: Value Is in the Eye of the Beholder

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Students must determine Traiana's value and advise Mandelzis how to respond to the offer. In determining its value, students learn to consider factors outside the company. The key insight in analyzing this case is understanding that Traiana's value should be seen in terms of its worth to the potential buyer rather than only using typical valuation measures such as current or projected revenues.

Keywords

Citation

Shefsky, L. (2017), "Gil Mandelzis and Traiana: Value Is in the Eye of the Beholder", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000136

Download as .RIS

Publisher

:

Kellogg School of Management

Copyright © 2010, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.