Gil Mandelzis and Traiana: Value Is in the Eye of the Beholder

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Students must determine Traiana's value and advise Mandelzis how to respond to the offer. In determining its value, students learn to consider factors outside the company. The key insight in analyzing this case is understanding that Traiana's value should be seen in terms of its worth to the potential buyer rather than only using typical valuation measures such as current or projected revenues.



Shefsky, L. (2017), "Gil Mandelzis and Traiana: Value Is in the Eye of the Beholder", Kellogg School of Management Cases.

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