Genzyme: The Renvela Launch Decision

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

This case, launched with great success in the 2009 Kellogg Biotech and Healthcare Case Competition, can be used to teach growth strategy and new product strategy. It also provides an introduction to the pharmaceutical industry. Students will be given the opportunity to think critically about the role of innovation, risk, and ethics in healthcare-related firms.

Keywords

Citation

Calkins, T. and Harris, L. (2017), "Genzyme: The Renvela Launch Decision", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000133

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Publisher

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Kellogg School of Management

Copyright © 2009, The Kellogg School of Management at Northwestern University

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